MS in Public Relations

Directing the social media strategy for a small business, helping a nonprofit organization connect with new volunteers and donors, or managing the response during a corporate crisis are just a few ways public relations experts promote mutually beneficial relationships between clients and their publics.

BY THE NUMBERS

+16%

In Demand

Expected job growth for public relations managers through 2020 (Source: Masterinpublicrelations.net)

93%

Growing Opportunities

Percentage of business leaders who believe public relations is just as important as marketing and advertising (Source: PRSA)

+20%

Moving Up

Average increase in pay for those holding a graduate degree in public relations compared to a bachelor’s (Source: Goodcall.com)

Program Overview

As a public relations specialist, you are the eyes, ears and voice of individuals and organizations. You conduct in-depth research to understand the needs of various publics, create strategic messaging for print, mobile and digital outlets and coordinate programs that effectively communicate a client’s message and goals. We’ll teach you the skills you need for a career as a social media manager, public affairs officer, community relations officer or media relations specialist.

We build upon your current skills and prepare you for leadership roles. You’ll learn to plan and manage PR campaigns as well as mitigate potential crisis situations. Electives enable you to specialize in such sub-fields as international public relations, investor relations and health care public relations, depending on your career goals. Our program additionally offers the flexibility of both full- and part-time study, while the fast track option allows you to complete the program in one year.

The MS in Public Relations program is also offered online.

Video Overview

PROGRAM CERTIFICATION

Our Public Relations programs are certified by the Certification in Education for Public Relations (CEPR) through the Public Relations Student Society of America (PRSSA).

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. They advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

The CEPR offers approved academic programs, like Quinnipiac’s, the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university and diversity and global perspectives.

This CEPR certification places Quinnipiac among only three programs in the country to be recognized in this way.

Receiving the CEPR from PRSSA endorses the great work of our students, faculty and alumni in the public relations program. This certification shows that we meet the industry standards for our graduates and it shows that our program is among the best programs globally.
Hilary Fussell Sisco, PhD, APR Associate Professor and Chair, Department of Strategic Communications

Curriculum and Requirements

MS in Public Relations Program of Study

To earn the master’s degree, students must complete 36 credits with a minimum 3.0 GPA and no grades less than a C.  Any course with a grade of less than C has to be retaken.

Students have three options to complete the program: fast track, full time or part time. Students on a fast track complete the 36-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively, and complete a 6-credit research thesis or professional project during the summer or subsequent terms. Full-time students take 9 credits every fall and spring semester and complete the program in two years. Students may also elect to complete the program on a part-time basis.

Core requirements
STC 501Principles and Theories of Public Relations3
STC 502Public Relations Research Methods3
STC 503Public Relations Research Design3
STC 504Law and Ethics in Public Relations3
STC 505Public Relations Writing3
STC 506Public Relations Management3
STC 507Strategic Planning in Public Relations3
Public Relations elective requirements 1
Select two of the following:6
STC 510
Crisis Management
STC 511
Global Strategy
STC 512
Investor Relations
STC 513
Health and Strategic Communications
STC 514
Social and Mobile Media
STC 515
Special Topics in Public Relations
STC 531
Graduate Internship in Public Relations
STC 606
Independent Study
ICM 501
Issues in Contemporary Media
ICM 506
Writing for Interactive Media
Free elective
Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser3
Capstone requirement
STC 601Public Relations Professional Project6
or STC 602 Public Relations Research Thesis
Total Credits36
1

Students pursuing the Social Media Track must complete the following three courses as electives: ICM 522, ICM 524 and ICM 526.  

Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.

Admissions Requirements

Application Timeline


The public relations program begins in the fall semester only.

Applications are accepted on a rolling basis. The suggested deadline is on or before July 30; however we will accept applications beyond that date.

International applicants: Deadline for admission is April 30.

Admission Requirements


The School of Communications invites applications from prospective students who wish to pursue the professional practice of public relations. Recent graduates of a bachelor's degree program outside of the communications fields are welcome to apply, as are prospective students who are presently working and wish to either shift careers or enhance their professional standing.

To be considered for admission to the MS in Public Relations program, you must first possess a bachelor’s degree with a minimum cumulative GPA of 3.0.

Required Documents


  • A completed application
  • An official transcript
  • Two letters of recommendation submitted on your behalf
  • A letter of personal intent (approximately 500 words)
  • A current resume and a portfolio of relevant writing or work samples (i.e., college papers, videos, audio clips or published work of any kind)

Admission to the 3+1 and 4+1 Programs


There are separate application processes for the accelerated four-year (3+1) and five-year (4+1) BA or BFA/MS program in journalism, sports journalism, public relations or interactive media programs.

Online Program Admissions


Please apply directly through Quinnipiac University Online for the online public relations program.

Questions


If you're considering one of Quinnipiac's outstanding graduate programs, you're on your way to joining a graduate community committed to academic excellence and professional preparation at the highest level.

Please reach out to us with questions about the application process.

Phone: 203-582-8672 or 800-462-1944
Email: graduate@qu.edu
Fax: 203-582-3443

Mail: Quinnipiac University
Office of Graduate Admissions, NH-GRD
275 Mount Carmel Avenue
Hamden, CT 06518-1940