As a public relations specialist, you are the eyes, ears and voice of individuals and organizations. You conduct in-depth research to understand the needs of various publics, create strategic messaging for print, mobile and digital outlets and coordinate programs that effectively communicate a client’s message and goals. We’ll teach you the skills you need for a career as a social media manager, public affairs officer, community relations officer or media relations specialist.
We build upon your current skills and prepare you for leadership roles. You’ll learn to plan and manage PR campaigns as well as mitigate potential crisis situations. Electives enable you to specialize in such sub-fields as international public relations, investor relations and health care public relations, depending on your career goals. Our program additionally offers the flexibility of both full- and part-time study, while the fast track option allows you to complete the program in one year.
The MS in Public Relations program is also offered online.
Curriculum and Requirements
MS in Public Relations Program of Study
To earn the master’s degree, students must complete 36 credits with a minimum 3.0 GPA and no grades less than a C. Any course with a grade of less than C has to be retaken.
Students have three options to complete the program: fast track, full time or part time. Students on a fast track complete the 36-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively, and complete a 6-credit research thesis or professional project during the summer or subsequent terms. Full-time students take 9 credits every fall and spring semester and complete the program in two years. Students may also elect to complete the program on a part-time basis.
|STC 501||Principles and Theories of Public Relations||3|
|STC 502||Public Relations Research Methods||3|
|STC 503||Public Relations Research Design||3|
|STC 504||Law and Ethics in Public Relations||3|
|STC 505||Public Relations Writing||3|
|STC 506||Public Relations Management||3|
|STC 507||Strategic Planning in Public Relations||3|
|Public Relations elective requirements 1|
|Select two of the following:||6|
|Health and Strategic Communications|
|Social and Mobile Media|
|Special Topics in Public Relations|
|Graduate Internship in Public Relations|
|Issues in Contemporary Media|
|Writing for Interactive Media|
|Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser||3|
|STC 601||Public Relations Professional Project||6|
|or STC 602||Public Relations Research Thesis|
Students pursuing the Social Media Track must complete the following three courses as electives: ICM 522, ICM 524 and ICM 526.
The public relations program begins in the fall semester only.
Applications are accepted on a rolling basis. The suggested deadline is on or before July 30; however we will accept applications beyond that.
International applicants: Deadline for admission is April 30.
The School of Communications invites applications from prospective students who wish to pursue the professional practice of public relations. Recent graduates of a bachelor's degree program outside of the communications fields are welcome to apply, as are prospective students who are presently working and wish to either shift careers or enhance their professional standing.
To be considered for admission to the MS in public relations program, you must first possess a bachelor’s degree with a minimum cumulative GPA of 3.0.
- A completed application
- An official transcript
- Two letters of recommendation submitted on your behalf
- A letter of personal intent (approximately 500 words)
- A current resume and a portfolio of relevant writing or work samples (i.e., college papers, videos, audio clips or published work of any kind)
3+1 and 4+1 Programs Admissions
There are separate application processes for the accelerated four-year (3+1) and five-year (4+1) BA or BFA/MS program in journalism, sports journalism, public relations or interactive media programs.
Online Program Admissions
Please apply directly through Quinnipiac University Online for the online public relations program.
If you're considering one of Quinnipiac's outstanding graduate programs, you're on your way to joining a graduate community committed to academic excellence and professional preparation at the highest level.
Please reach out to us with questions about the application process.
Phone: 203-582-8672 or 800-462-1944
Mail: Quinnipiac University
Office of Graduate Admissions, NH-GRD
275 Mount Carmel Avenue
Hamden, CT 06518-1940