Politicians, CEOs and celebrities all rely on public relations professionals to effectively communicate and build relationships with the public. This minor will give you a solid foundation in the principles of public relations and advertising and teach you to think strategically when crafting a media relations plan. You’ll also learn to write persuasively for a diverse audience.
This program perfectly complements a major in marketing, political science or journalism, but it also can be customized. You will take required courses, such as the Principles of Advertising and Public Relations, and Writing for Strategic Communications, and then select elective courses that focus on your own particular areas of interest, such as sports public relations, international public relations and event planning.