Consumers are exposed daily to millions of messages through audio channels, billboards, television ads, the web and their social media feeds. To remain competitive and relevant, advertisers in every major industry must craft dynamic narratives that make an indelible impact on audiences all over the world. Reaching target markets across all major platforms with these narratives requires a creative and strategic skillset. This is what Quinnipiac’s Minor in Advertising and Integrated Communications provides.
The advertising and integrated communications minor teaches digital and social media strategy, content production, visual design, copywriting, branding, media planning and more. You’ll learn to breathe new life into old brands, build crisp copy with interactive media and plan for effective dissemination across channels.