About this program
A high percent of our graduates are either working or in a secondary education program six months after graduation (2015 Graduates from Quinnipiac Survey)
Students have a 20% higher satisfaction rate with our instruction in public relations than comparable national 4 year programs. (NSSE 2015)
Your job is to build relationships between your clients and the people they need to engage. From brand development and crisis control to media relations, PR is the voice behind the brand.
We teach you to think strategically and to write and speak effectively. From learning to develop and evaluate communications campaigns to making the most of a client’s social media and mobile platforms, you’ll learn the essential skills needed for jobs in agencies, government, nonprofits and the corporate world. In your senior year, you’ll engage with real clients, performing research, proposing strategies and producing a written campaign you’ll present to the client.
To broaden your skills, you may elect courses in such areas as sports, international and health care public relations. All PR majors take a minor in an area that complements their career or personal interests. Our proximity to New York and Boston provides you with valuable internship opportunities to gain real-world experience.
Curriculum and Requirements
BA in Public Relations Curriculum
|University Curriculum 1||46|
|Required School of Communications core courses|
|COM 120||Media Industries and Trends||3|
|COM 130||Visual Design||3|
|School of Communications Requirements|
|Global Issues and Cultures, select two courses||6|
|Additional courses outside of SoC, one of which must be at the 200-level or higher||6|
|Seminars for Success|
|COM 101||Communications First-Year Seminar||1|
|COM 201||Media Career Development||1|
|Required major courses|
|STC 101||Principles of Public Relations||3|
|STC 201||Writing for Strategic Communications||3|
|STC 332||Communication Research and Analysis||3|
|MSS 340||Communications Law and Policy||3|
|STC 450||Crisis Communication Management||3|
|STC 495||Public Relations Campaigns||3|
|COM 490||Communications Career Internship||3|
|Select three STC electives such as:||9|
|Sports Public Relations (SPS 311)|
|Corporate Public Relations|
|Nonprofit Public Relations|
|Global Strategic Communications Management|
|Strategic Health Communication|
|Public Relations Event Planning|
|Bateman Competition Research|
|Bateman Competition Campaigns|
Other courses with chair's approval
|Select any School of Communications elective||3|
All students must complete the 46 credits of the University Curriculum.
All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor within the Department of Strategic Communication in public relations or advertising and integrated communications.
Additional course details
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