BA in Public Relations

From managing relationships between consumers and their favorite companies to planning an event for a local nonprofit or strategizing a social media campaign for a rising star, you will learn to connect our world through public relations.

BY THE NUMBERS

+16%


In Demand

Expected job growth for public relations managers through 2020 (Source - Masterinpublicrelations.net)

93%


Growing Opportunities

Percentage of business leaders who believe public relations is just as important as marketing and advertising (PRSA)

+20%


Professionally prepared

Students have a 20% higher satisfaction rate with our instruction in public relations than comparable national 4-year programs (NSSE 2015)

Program Overview

Getting involved

Senior public relations major Jade Thomas talks about Sigma Gamma Rho Sorority during the Meet and Greek Block Party on Tuesday, Aug. 30, 2016, on Quinnipiac's Bobcat Way.

Your job is to build relationships between your clients and the people they need to engage. From brand development and crisis control to media relations, PR is the voice behind the brand.

We teach you to think strategically and to write and speak effectively. From learning to develop and evaluate communications campaigns to making the most of a client’s social media and mobile platforms, you’ll learn the essential skills needed for jobs in agencies, government, nonprofits and the corporate world. In your senior year, you’ll engage with real clients, performing research, proposing strategies and producing a written campaign you’ll present to the client.

To broaden your skills, you may elect courses in such areas as sports, international and health care public relations. All PR majors take a minor in an area that complements their career or personal interests. Our proximity to New York and Boston provides you with valuable internship opportunities to gain real-world experience.

Applied Learning

Professor Antoaneta Vanc teaches a course on Principles of Advertising and Public Relations Tuesday, April 4, 2017, in the Center for Communications and Engineering on Quinnipiac's Mount Carmel Campus.

Faculty Profile

A path to excellence

Antoaneta Vanc was recognized with the university's most prestigious academic honor, the Excellence in Teaching Award in 2015

From the tennis court to the classroom

Antoaneta Vanc's career has gone from the tennis courts of Romania, to the Office of Public Relations and Communication for the Romanian Presidential and Parliamentary Electoral Campaign. It has included experience as an investigative reporter for Romanian National Television and an academic career that earned her a master’s degree in mass communication from Jackson State University and a Ph.D in communication and information from the University of Tennessee.

Through all of those adventures, Vanc feels her role as a professor is the highlight. "To be a professor is the best thing I could've done with my life," she said. "We are molding minds. That is a huge responsibility. As I grow older, I realize that just as much as students learn from us, we learn from them."

Theory into action

Professor Katie Place’s public relations campaigns class culminated with presentations last week that will likely lead to real change in the lives of area residents. Five group’s pitched strategic proposals to the Quinnipiac Chamber of Commerce and Sunshine Kids, a non-profit group that provides events and activities for young cancer patients. 

This opportunity to apply the skills and knowledge they’d been building all semester to the roles of real consultants is an important part of the learning process. 

Read More

In action

Quinnipiac senior Morgan Comunale '17 presents a proposal to the Chamber of Commerce and Sunshine Kids foundation Thursday, May 4, 2017 as part of a year-end project for the School of Communications.

PROGRAM CERTIFICATION

Our Public Relations programs are certified by the Certification in Education for Public Relations (CEPR) through the Public Relations Student Society of America (PRSSA)

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. They advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

The CEPR offers approved academic programs, like Quinnipiac’s, the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university and diversity and global perspectives.

"Receiving the CEPR from PRSSA endorses the great work of our students, faculty and alumni in the public relations program. This certification shows that we meet the industry standards for our graduates and it shows that our program is among the best programs globally."
Hilary Fussell Sisco, PhD, APR associate professor and chair, Department of Strategic Communication

Curriculum and Requirements

BA in Public Relations Curriculum

University Curriculum 146
Required School of Communications core courses
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside of SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 101Principles of Public Relations3
STC 201Writing for Strategic Communications3
STC 332Communication Research and Analysis3
MSS 340Communications Law and Policy3
STC 450Crisis Communication Management3
STC 495Public Relations Campaigns3
COM 490Communications Career Internship3
Electives
Select three STC electives such as:9
STC 311
Sports Public Relations (SPS 311)
STC 341
Corporate Public Relations
STC 343
Nonprofit Public Relations
STC 344
Global Strategic Communications Management
STC 345
Investor Relations
STC 346
Strategic Health Communication
STC 347
Fundraising
STC 348
Public Relations Event Planning
STC 400
Special Topics
STC 401
Bateman Competition Research
STC 402
Bateman Competition Campaigns
Other courses with chair's approval
Open elective
Select any School of Communications elective3
Minor Courses18
Total Credits120
1

All students must complete the 46 credits of the University Curriculum.

Minor Requirement

All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor within the Department of Strategic Communication in public relations or advertising and integrated communications.

Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.