BA in Advertising and Integrated Communications

By learning to craft a persuasive campaign ad for a sports team, strategizing for a new fashion brand, or designing an interactive mobile app, you’ll excel in the competitive field of advertising and integrated communications.

Program Overview

In the advertising and integrated communications program, you will create powerful and interactive branded content using your growing expertise in social and mobile media principles, design, and audience data and analytics.

You’ll get real-world, internship opportunities and build a strong portfolio of work. And when you successfully complete the program, you’ll be poised to capitalize on opportunities in communication management, digital and social strategy, content creation, and much more.

Curriculum and Requirements

BA in Advertising and Integrated Communications Curriculum

University Curriculum 146
Required School of Communications core courses
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside the SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 102Principles of Advertising and Integrated Communications3
JRN/SPS 106Multimedia Production Techniques (SPS 106)3
or FTM 110 Single Camera Production
STC 201Writing for Strategic Communications3
STC 215Web, Mobile, and Interactive Design3
STC 320Strategies for Social Media3
STC 332Communication Research and Analysis3
STC 335Media Systems and Planning3
STC 410Branding Strategies3
STC 485Advertising and Integrated Communications Campaigns3
COM 490Communications Career Internship3
Open elective
Any School of Communications elective3
Minor Courses18
Total Credits120

 All students must complete the 46 credits of the University Curriculum.

Minor Requirement

All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Strategic Communication in advertising and integrated communications or public relations. 

Additional course details
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