Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits all rely heavily on marketing to reach their target audiences and promote and sell their products or services. We’ll prepare you for a wide range of careers, including in high-tech, advertising, retail and government.
You’ll learn to research and analyze exciting trends and changes in the marketplace, build a strong general foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to make an impact on print, digital, TV, social media and other mediums.
In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help develop leadership skills and hone strategic thinking and problem solving.
For marketing major Matt Corso '19, a sense of place is defined by the people he shares it with. He learned everything he needed to about Quinnipiac students, professors and the greater community when, as a high school senior, he was invited by a good friend to stay on the Mount Carmel campus overnight.
"I knew I wanted to attend Quinnipiac because the people are so genuine," he said. "The people, the activities, the professors and the atmosphere are what make Quinnipiac so special to me."
The welcoming atmosphere combined with Quinnipiac's size gave Corso the support he needed to get out and explore all of the opportunities available to expand his interests, skills and his professional network.
"It is so important to immerse yourself in everything you can to really figure out what it is that you want to do," Corso said.Matt Corso '19
Following his freshman year at Quinnipiac, Corso earned an internship at Makovsky, one of the top public relations and communications firms in New York City.
While he gained valuable career insights in his time at Makovsky, Corso's most meaningful experience cam following an entepreneurship class he took during his sophomore year. A week before winter break, his professor approached him with an offer to intern with his company. For Corso, it was a no-brainer.
"This opportunity has given me the ability to grow far beyond where I thought I would be," he said.
Gain experience through internships
As interns, our students do far more than observe, and we're building quite the reputation. Thanks to a deep network of partnerships, our students are able to make themselves indispensible to some of the best marketing agencies, sports teams and consumer product companies in the Northeast.
The first impressions our students give are lasting ones, and the companies they intern for recognize them for their work ethic, adaptability and creativity. In many cases, they are offered full-time positions by the end of their internships, or upon graduation.
Build your network
Quinnipiac's chapter of the American Marketing Association is an effective medium for the exchange and distribution of information on policies, problems and business methods that relate specifically to marketing and advertising. The club sponsers trips to marketing events and conferences and regurally hosts speakers to express their views on the world of business.
These engagements will give you opportunities to learn from leaders in the field while building a soild network to launch your career.
Visit the chapter's event page to learn more about upcoming speakers, engagements and how to get involved.
Curriculum and Requirements
The BS in Marketing requires the completion of 122 credits as outlined below:
|Business Core Curriculum|
|Complete the Business Core Curriculum||43|
|Complete the University Curriculum for School of Business||34|
|MK 210||Consumer Behavior||3|
|MK 332||Integrated Marketing Communications||3|
|MK 333||Marketing Channels and Distribution||3|
|MK 334||Product and Pricing Strategy||3|
|MK 370||Marketing Research||3|
|MK 401||Seminar in Marketing Strategy||3|
|Select 6 credits of the following:||6|
|Professional Selling and Sales Management|
|Global Supply Chain|
|Complete 18 credits||21|
Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.
Enrollment and Graduation Data
Enrollment and number of graduates
Number of marketing program graduates:
- 2016-17: 106
- 2015-16: 84
- 2014-15: 84
- 2013-14: 86
- 2012-13: 89
- 2011-12: 93
Student enrollment in marketing in 2017-2018: 301
Retention and graduation rates
- School of Business freshman retention rate: 87%
- School of Business 6-year graduation rate: 75%
- School of Business graduate placement rate: 99%
Median starting salary
Median starting salary for marketing program graduates: $44,000