The client has developed a great music app, a totally organic cereal or an ergonomic running shoe. Now it’s your job to figure out how to get it in front of the people who will love it. That’s where an innovative marketing strategy comes into play.

Program Overview

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Relaxed. Prepared.

A student reviews notes outside the Lender School of Business building on the Mount Carmel campus.

Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits all rely heavily on marketing to reach their target audiences and promote and sell their products or services. We’ll prepare you for a wide range of careers, including in high-tech, advertising, retail and government.  

You’ll learn to research and analyze exciting trends and changes in the marketplace, build a strong general foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to make an impact on print, digital, TV, social media and other mediums.

In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help develop leadership skills and hone strategic thinking and problem solving. 

Student Spotlight

Exploring opportunities

For marketing major Matt Corso '19, a sense of place is defined by the people he shares it with. He learned everything he needed to about Quinnipiac students, professors and the greater community when, as a high school senior, he was invited by a good friend to stay on the Mount Carmel campus overnight.

"I knew I wanted to attend Quinnipiac because the people are so genuine," he said. "The people, the activities, the professors and the atmosphere are what make Quinnipiac so special to me."

The welcoming atmosphere combined with Quinnipiac's size gave Corso the support he needed to get out and explore all of the opportunities available to expand his interests, skills and his professional network.

Students in the Entrepreneurship Lab with Professor Norman Gray inside the Lender School of Business. (Photography by Rich Gilligan / for Quinnipiac University) Copyright Notice: Rich Gilligan @Hello Artists photographed in October 2016 for the new branding materials and new EDU website. Usage terms are: Marketing Collateral in perpetuity - e.g.-student guides, annual reports, flyers, brochures, public affairs, web/social media 
In paid media – 3 years license.

Weighing options

Matt Corso '19, center, in the Entrepreneurship Lab with Professor Norman Gray inside the Lender School of Business.

"It is so important to immerse yourself in everything you can to really figure out what it is that you want to do," Corso said.
Matt Corso '19

Following his freshman year at Quinnipiac, Corso earned an internship at Makovsky, one of the top public relations and communications firms in New York City.

While he gained valuable career insights in his time at Makovsky, Corso's most meaningful experience cam following an entepreneurship class he took during his sophomore year. A week before winter break, his professor approached him with an offer to intern with his company. For Corso, it was a no-brainer.

"This opportunity has given me the ability to grow far beyond where I thought I would be," he said.

Quinnipiac University wide Career Fair Monday, Oct. 16, 2017, in the Recreation Center Courts on Quinnipiac’s Mount Carmel Campus.

Career Development

While academics are at the forefront during your time at Quinnipiac, the faculty and staff always have your future in mind. Through a variety of internships, networking opportunities and access to recruiters from many of the most sought after corporations, we help you prepare for a successful career.

Visit our Career Development page to learn more about the many opportunities we offer, here on campus and through our vast network from the U.S. and around the globe.

Organizations

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Build your network

Quinnipiac's chapter of the American Marketing Association is an effective medium for the exchange and distribution of information on policies, problems and business methods that relate specifically to marketing and advertising. The club sponsers trips to marketing events and conferences and regurally hosts speakers to express their views on the world of business.


These engagements will give you opportunities to learn from leaders in the field while building a soild network to launch your career. 

Visit the chapter's event page to learn more about upcoming speakers, engagements and how to get involved.

Curriculum and Requirements

Marketing Curriculum

The BS in Marketing requires the completion of 122 credits as outlined below:

Business Core Curriculum
Complete the Business Core Curriculum43
University Curriculum
Complete the University Curriculum for School of Business34
Marketing Core
MK 210Consumer Behavior3
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 370Marketing Research3
MK 401Seminar in Marketing Strategy3
Marketing Electives
Select 6 credits of the following:6
MK 301
Internet Marketing
MK 312
Advertising
MK 315
Media Planning
MK 319
Marketing Analytics
MK 324
Business-To-Business Marketing
MK 340
Database Marketing
MK 352
Retail Management
MK 355
Services Marketing
MK 383
Professional Selling and Sales Management
MK 450
Marketing History
MK 488
Marketing Internship
IB 345
Global Supply Chain
Open Electives
Complete 18 credits21
Total Credits122

Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.