Listy Thomas, MD, an Emergency Room Doctor, Assistant Director of the Clinical Arts and Sciences Courses and Associate Professor in the Department of Medical Sciences at The Frank H. Netter MD School of Medicine at Quinnipiac University met with fouth year medical student, Cameron Harrison of Hamden, right, and Kevin Kuo of Hamden, left, coaching them on how to teach the sonigram to first year students on Thursday, August 25, 2016. (Image by Johnathon Henninger/ for Quinnipiac University)

BS in Biomedical Marketing

Exciting advances in technology have made personalized medicine a reality; surgical robots and other innovations have revolutionized medical procedures, while wearable electronic devices have enabled physicians to monitor medical conditions from afar. Marketing these products requires a versatile thinker who can blend scientific knowledge with business acumen and a captivating message.

Program Overview

There is no better time than now to be part of the biomedical industry, and our innovative BS in Biomedical Marketing positions you at the forefront of this exciting field. Our unique program is the only one of its kind, and combines the same foundational courses found in our marketing major with focused electives in drug development, the health care system, biomedical marketing strategy and other specialized topics.

Understanding the fundamentals of business, marketing and the science behind biomedical products gives you a distinct advantage as you enter the workforce. You will receive a thorough grounding in key subjects of drug development, chemistry, biology, the health care system and biomedical marketing strategy.

You may choose a career marketing the latest diagnostic equipment, medical devices and medications for top biotech or pharmaceutical companies. On the other hand, your strong business background leaves the door open for job opportunities in many other industries as well.

Professional exposure is a major focus in the biomedical marketing major, and you’ll have access to regular networking and career events that bring you face to face with alumni and other professionals in the biomedical industry. Internships are required for every student, and our Career Development team will work closely with you to find one that aligns with your goals and interests. Our graduates have interned at such companies as Bristol-Myers Squibb, Johnson & Johnson, Pfizer and Z-Medica.

 

Student Spotlight

Opportunities across the globe

Prior to her arrival at Quinnipiac, senior Cara O’Meally knew she wanted a major that would combine the worlds of health science and business, and biomedical marketing seemed like the perfect fit. Her initial interest in global public health, however, had more to do with wanderlust.

“I added the global public health minor because I knew I really wanted to travel and experience different cultures,” O’Meally said.

A student-athlete, O’Meally was unable to study abroad for a semester like she had wanted. However, the global public health minor opened the door to a summer internship in northern India with the organization Child Family Health International.

“This was my one chance,” O’Meally said. “It wasn’t a hard decision at all.” O’Meally spent four weeks observing government and non-government organizations around New Delhi as they attempted to help various populations in their community. Each day took her to a different location, from private and public hospitals and rehab facilities, to HIV clinics, transgender centers and daycares for street children.

“These places were able to do so much for their people with such limited access to the resources they needed,” O’Meally said. “It broadened my understanding of what life’s necessities really are.”

The experience also showed O’Meally that her occupational outlook wasn’t limited to working for pharmaceutical companies. Her future goal is to work for organizations dedicated to strengthening communities in developing countries.

“I am so grateful for this trip,” she said. “It really proved to me that a range of professional possibilities do exist.”

Graduates of our program may go on to pursue their MBA in Health Care Management through Quinnipiac’s School of Business. This powerful degree combination is a springboard to lucrative leadership roles in the health care industry.

Curriculum and Requirements

BS in Biomedical Marketing Curriculum

The science requirement is made up of 21 credits including:

BMS 117
& 117L
The Human Organism
and The Human Organism Lab
4
BMS 162Human Health3
BMS 276Drug Development3
CHE 101
& 101L
Fundamentals of General, Organic and Biological Chemistry I
and Fundamentals of General, Organic and Biological Chemistry I Lab
4
CHE 102
& 102L
Fundamentals of General, Organic and Biological Chemistry II
and Fundamentals of General, Organic and Biological Chemistry II Lab
4
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Total Credits21

After completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.

The Bachelor of Science in Biomedical Marketing requires the completion of 121 credits as outlined here:

Business Core Curriculum
Complete the Business Core Curriculum43
University Curriculum
Complete the University Curriculum for School of Business 121
Biomedical Science Core
BMS 117The Human Organism3
BMS 117LThe Human Organism Lab1
BMS 162Human Health3
BMS 276Drug Development3
CHE 101Fundamentals of General, Organic and Biological Chemistry I3
CHE 101LFundamentals of General, Organic and Biological Chemistry I Lab1
CHE 102Fundamentals of General, Organic and Biological Chemistry II3
CHE 102LFundamentals of General, Organic and Biological Chemistry II Lab1
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Biomedical Marketing Core
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 370Marketing Research3
MK 383Professional Selling and Sales Management3
MK 401Seminar in Marketing Strategy3
MK 405Seminar in Biomedical Marketing Strategy3
MK 495Biomedical Marketing Internship3
Select one Biomedical Marketing Elective of the following:3
MK 210
Consumer Behavior
MK 324
Business-To-Business Marketing
MK 340
Database Marketing
MK 355
Services Marketing
Open Electives
Complete 9 credits9
Total Credits121
1

The science requirements in the Biomedical Marketing Program also satisfy 13 credits within the University Curriculum.

Additional course details
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