Listy Thomas, MD, an Emergency Room Doctor, Assistant Director of the Clinical Arts and Sciences Courses and Associate Professor in the Department of Medical Sciences at The Frank H. Netter MD School of Medicine at Quinnipiac University met with fouth year medical student, Cameron Harrison of Hamden, right, and Kevin Kuo of Hamden, left, coaching them on how to teach the sonigram to first year students on Thursday, August 25, 2016. (Image by Johnathon Henninger/ for Quinnipiac University)

BS in Biomedical Marketing

From a promising cancer drug to a more advanced cochlear implant that enables a deaf child to hear for the first time, the biomedical industry is percolating with innovations. Marketing these products requires a versatile thinker who can blend scientific knowledge with a captivating message.

Program Overview

Understanding the fundamentals of business and marketing is essential, but it’s also important to have a foundation in the science behind these products. Our comprehensive program prepares you for a career marketing the latest medical equipment to hospitals and clinics, working in the marketing department of a biotech company, or as a pharmaceutical or medical device sales representative.

In addition to core business and marketing courses, we provide a thorough grounding in the key subjects of drug development, chemistry and biology, giving you a competitive advantage as you enter the workforce. The biomedical field is prominent in Connecticut, and you can gain practical experience through internship opportunities with several companies in the state including Pfizer, Covidien and Bristol-Myers Squibb.

You also learn to communicate technical concepts clearly and sharpen your critical thinking skills through group work and presentations. And you have access to our frequent networking and career events where you meet alumni and other professionals in the biomedical field. 

Curriculum and Requirements

BS in Biomedical Marketing Curriculum

The science requirement is made up of 21 credits including:

BMS 117
& 117L
The Human Organism
and The Human Organism Lab
4
BMS 162Human Health3
BMS 276Drug Development3
CHE 101
& 101L
Fundamentals of General, Organic and Biological Chemistry I
and Fundamentals of General, Organic and Biological Chemistry I Lab
4
CHE 102
& 102L
Fundamentals of General, Organic and Biological Chemistry II
and Fundamentals of General, Organic and Biological Chemistry II Lab
4
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Total Credits21

After completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.

The Bachelor of Science in Biomedical Marketing requires the completion of 121 credits as outlined here:

Business Core Curriculum
Complete the Business Core Curriculum 43
University Curriculum
Complete the University Curriculum for School of Business 121
Biomedical Science Core
BMS 117The Human Organism3
BMS 117LThe Human Organism Lab1
BMS 162Human Health3
BMS 276Drug Development3
CHE 101Fundamentals of General, Organic and Biological Chemistry I3
CHE 101LFundamentals of General, Organic and Biological Chemistry I Lab1
CHE 102Fundamentals of General, Organic and Biological Chemistry II3
CHE 102LFundamentals of General, Organic and Biological Chemistry II Lab1
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Biomedical Marketing Core
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 370Marketing Research3
MK 383Professional Selling and Sales Management3
MK 401Seminar in Marketing Strategy3
MK 405Seminar in Biomedical Marketing Strategy3
MK 495Biomedical Marketing Internship3
Select one Biomedical Marketing Elective of the following:3
MK 210
Consumer Behavior
MK 324
Business-To-Business Marketing
MK 340
Database Marketing
MK 355
Services Marketing
Open Electives
Complete 9 credits9
Total Credits121
1

The science requirements in the Biomedical Marketing Program also satisfy 13 credits within the University Curriculum.

Additional course details
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